10 Tricks on How to Write an Article for SEO
by Phil Frost
Writing quality content is not enough for high rankings in search engines; you also need to use keywords strategically. Keywords are the link between the content and the audience helping the search engines know the content and the users’ queries related to it.
It’s not as easy as it seems; you can’t just add keywords to the content but rather create and implement a strategy to make them look natural. While they have the potential to affect your content’s ranking, keywords can also boost your writing’s visibility to a wider audience.
This article covers everything you need to know about how to write an article optimized for SEO and SERP ranking.
What is an Article Writing for SEO?
An article can be defined as specific content with a particular focus that is intended to provide a solution, entertainment, or information to your target audience. From an SEO point of view, the article is customized to suit the needs of the targeted audience while at the same time concentrating on the search features of the article. Thus, when writing articles or blog posts you must include the following:
- State the main topic with its objectives
- Language should be simple but attention-grabbing
- Incorporate keywords and phrases related to your niche
- Be logically structured through sections, subsections, and short paragraphs
- Incorporate both internal and external links
SEO articles are an ideal way of developing quality articles while incorporating all the necessary technical aspects that search engines consider important. These mainly include the use of keywords, compliance with the readability guidelines, and relevance of the content.
Internal Linking and its importance in SEO
While aiming to improve SERP rankings, internal linking for SEO and external linking can never be overlooked. By relating one webpage to another within the same website you can direct the audience journey and increase stay-on time. These links serve several functions:
- Assist in the process of easy navigation throughout the site
- Create a content hierarchy by promoting important pages
- Aid in increasing spreading page authority (or link equity) throughout the domain
- Enhance total time spent on the site hence lowering bounce rates
10 Tricks On How to Write an Article Using Keywords
Start with Thorough Keyword Research
Search for the keywords that will extremely likely help your content reach your audience. Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to source relevant keywords. Target areas with high traffic and low levels of competition as well as long tail variations. For instance, instead of using SEO,’ which is extremely broad, target “Simple SEO Strategies for Beginner” which is low on competition.
Use Primary Keywords on Title Pages
The title is the first point of contact that users or search engines see. If possible always include primary keywords as this will help improve CTR. For example, “10 Tricks to Effectively Use Keywords” as a title of a blog is better placed than just including “content writing tips”.
Include Keywords in Meta Descriptions
Meta descriptions are a major part to consider while writing an article. They are brief insights into your content. It is crucial to include keywords in the meta so that search engines can find what is relevant. Also, make sure to keep the description short (140 –150 characters), but enticing. You can add the relevant headings or sections that you have covered in the article. Don’t forget to include your primary keyword.
Use Key Phrases in the Text of the Titles
Headings (H1, H2, H3) play an important role both in creating content hierarchy and ranking it on SERP. Instead of stuffing several headlines, focus on the relevancy and purpose that they ought to fulfill for the reader. The heading structure not only helps the reader to understand what information is in the article but also enables the search engine to navigate the structure of your content. You may use primary and secondary keywords in the headings.
Include Keywords in The First 100 Words
Primarily, search engines pay higher attention to the onset of your content. Ensure that your primary keyword is within the first 100 words. For instance: “Despite the substantial investment and preparation required to develop a functioning website, the effective use of keywords is one of the jewels of the SEO crown. Within this guide, you will find 10 tricks on how to write an article or to assist you in modifying your website content and appeal to commercial search engines.”
Scattered keywords Throughout the Content
About the previous discussion about keyword density, never overuse the keywords in your article (keyword stuffing) as it negatively affects your ranking. Instead, use the right word density pattern such as:
- Headings and subheadings
- Bullet points
- Internal links and their anchor texts
- Image descriptions and alt text
Confused About Placing Keywords in Your Article? Follow Texproz for MoreEffective Tips |
Usage of LSI Keywords
LSI keywords are those that can be associated with your main keyword. For example, when promoting your content, ‘content marketing’ can be the main keyword while LSI includes ‘blog promotion’ or ‘SEO writing tips.’ Adding LSI keywords will help the search engine algorithms understand the contextual meaning of your content and thus its relevance.
Use Keywords in the Anchor Text
If you are using links to point your readers to some other parts of your website or any external sites, make sure that keywords are placed in the anchor text. Instead of saying, “Click here”, it is better to say “Learn more about SEO strategies”. Doing this helps in enhancing search engine ranking and ensures the users know the reason behind the link.
Tailor the Image Alt Text and File Names
Images are an important factor for user interaction and search engine ranking. Use informative file names or alt text together with your targeted keywords. For instance:
- Filename: effective-keyword-usage.jpg
- Alt text: “10 tips to use keywords in content writing.” This enhances visibility and also promotes images in Google Image Search.
Conclude with a Keyword-Rich CTA
Always include a CTA at the end of your content, which contains the primary target keyword. You can either redirect it to your service or contact us page. Including keywords in these CTA also helps search engines rank them and direct traffic to the lead generation page.
Sum Up
How to write an article for SEO is a tricky question, concerning the continuous development in the field of SEO and search engine rankings. There are several other practices you should keep in mind. The use of keywords is the most important thing for effective SEO. Targeting keywords, using them in the right places, and growing your content with internal links can direct your relevant target reader to your website. Furthermore, it improves the ratio of your online traffic while providing value to your audience.
It is important to bear in mind that the goal of SEO is not just ranking number one, but also reaching the right and wide target audience. To that end, implement these 10 tricks and see how your content will rule the search results!
FAQs
Including relevant phrases in content allows search engines to understand the content better with user queries, improving the ranking and enabling the audience to locate your article easily.
LSI (Latent Semantic Indexing) keywords are the words that are somehow associated with your primary keyword. These keywords allow search engines to better comprehend the context of the content of your articles, thereby enhancing their search ranking and visibility.
There isn’t a specific number, but you should always avoid keyword stuffing. Include primary and secondary keywords and phrases throughout the body of the article, in titles, headings, descriptions, and the first 100 words of the content.
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