11 Halloween Marketing Campaign Ideas That Will Make Your Audience Tremble With Fear

October 11, 2023

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This is nothing new, the season of the spooky is a special time for marketers. Every year, brands spend millions and unleash their creativity to design the best Halloween campaign to wow their audience.
Why not go for interactive marketing this year? To give you some ideas, we collect some innovative campaigns to increase engagement, increase customers, and make them tremble with fear. We’ve compiled 13 interactive marketing campaigns and real examples from big brands to help you with your Halloween preparations.

1. The Delicious Puzzle

What would Halloween be without candy? Nothing! Create an interactive puzzle with your image in just a few minutes and challenge your audience to solve it.

And you? Could you complete the puzzle in less than 1 minute? 3, 2,1… Now!

2. The Creative Triple

We launched a campaign based on the three-card Monte magic trick. Three doors appeared on the screen and participants were invited to click on the door behind which they thought the prize was located. In each game, the prize was hidden behind a different door, so the game never ended. To participate, players had to fill out a form in which they indicated their contact information; In addition, an opt-in for the Center Parc newsletter was included.

3. The Amusement Park Contest

You’re not the only one who dresses up, amusement parks also love this time of year. Have you ever been to a haunted park? The truth is that it is very scary. What do I say fear? It’s frightening! The Belgian electricity company, Lampiris, together with the Walibi theme park offered its customers the opportunity to win 4 tickets to spend a night in the park.

4. The Terror Test

Everyone loves personality tests, they are a safe bet. Encourage participants to discover what character they would be in a scary movie, how they would die, what costume best reflects their personality, what Halloween creature they would be, etc.

Better yet, use diversification to get a more personalized test or a sudden death quiz in which participants are eliminated based on the first incorrect answer to add more suspense to your test. How long would you survive in a zombie movie? Guess it with a test!

5. The Duel of Scary Movies

If you work in the film or entertainment industry, how about the idea of a battle or swiper between two or more horror movies? Ask participants which movie they would prefer to see in your theater to collect preference data and thus be able to attract and engage them more efficiently.

6. Memory Game of Countries of the World

Halloween is one of the oldest celebrations and is still celebrated today in a large number of countries around the world: Mexico, Ireland, Canada, the United States, etc. Take advantage of this opportunity to test the general culture of your audience with a memory game.

7. The Haunted Hieroglyph

Design a hieroglyph to achieve virality and increase participation. Choose a text, turn it into an image puzzle, and challenge the audience to guess the words it represents. Here’s an example for Potterhead’s.

8. The Real UGC

This year, put your audience in your pocket and allow them to express themselves by creating true UGC.

1. Halloween is synonymous with original and scary costumes. Encourage your audience to dress up as their dog, cat, or pet and share the photo online for a chance to win a special prize.

2. On Halloween the pumpkin is the undisputed protagonist. Launch a UGC where you invite your community to carve your logo into pumpkins. This is an excellent opportunity to improve brand perception, while at the same time proposing a challenge to the public.

3. On Halloween you can’t miss scary stories… boo! Think of a story contest in which participants have to invent a continuation of a scary story that you propose based on an image, video, song, text, or even a GIF.

9. The Musical Test

Create your own chilling blind test campaign by adding musical fragments to your test or contest. Invite participants to listen to the fragments or watch a video clip and discover what artist it is, the title of the song, or find a missing word, either among a series of proposed words or by writing the correct answer. To increase the difficulty, add a time limit. You can include as many questions as you want in your test and display them on a single page.

10. The Bewitched List

Attract your users with a simple yet fun format: a list. Participants are invited to indicate the elements with which they agree among a list of suggestions. At the end of the list, depending on the number of boxes the participant has checked, a personalized message appears that can then be shared on social networks.

11. The Ghost of the Labyrinth

Halloween is synonymous with holidays. You can create a special Halloween discount coupon to add to your interactive campaign and reward users who participate or, if you prefer, create a contest to win a trip to a paradise island. If you work in the tourism sector, this time can be an excellent opportunity for your business. Unleash your creativity!