How to Get Found On Google with SEO Blogs – 5 Tips
by Jim Frost
How can you optimize Google results? Relevance and problem solving: this motto is followed by the best practices of search engine optimization. Blogging significantly improves the SEO quality of your website because it allows you to provide relevant answers to your customers’ questions, thereby increasing website traffic.
Additionally, when you use SEO content to uplift your blog, you increase your chances of achieving good search engine rankings and thereby generating even more visitors to your website. Remember: the competition never sleeps. From this point of view, in particular, it is important that you make sure that you can be found in the vastness of the Internet with SEO Blogs.
61 percent of B2B marketers say that SEO Blogs and organic traffic yield more leads than any other marketing strategy they use.
How do get found on Google?
1. Focus on 1-2 Long Tail Keywords
Optimizing your blog posts for keywords doesn’t mean including as many keywords as possible. This can even be detrimental, as search engines are now intelligent enough to recognize this tactic. In addition, their algorithm ensures that results are prioritized according to their accuracy in relation to the Internet user’s problem.
A good rule of thumb is to focus on one or two long-tail keywords per blog post, based on the needs of your target audience.
And why long-tail keywords? Because these longer, often question-based keywords are more focused on the specific goal of your audience. Website visitors who came across your blog post via a long-tail keyword search are more likely to read your entire article and then search for more information on your website. In other words, you’re generating the right kind of traffic: visitors who become leads.
2. Use your keywords in specific parts of the blog post
The title is the first thing that catches the reader’s eye and is therefore crucial for the decision to read the blog post. The relevance of the article must therefore already be clear in its headline. The keyword should already appear in the first 60 characters of your title because Google will truncate the title on the results page after that. So if you decide to go for a longer headline, make sure you put your keyword first.
Both in the introduction and in the main part, you should incorporate your keyword with regular frequency. However, this should always be reader-friendly and not appear unnatural. Be helpful and try to answer the questions your customer might have asked about a certain topic. Along the way, you’ll likely optimize your blog post naturally.
The URL of your blog post plays an important role in prioritizing search results. This allows the search engine to find out what your article is about. So make sure to include your keywords in the URL as well.
In the Meta description, you have the opportunity to briefly formulate what the reader can expect in your text. Here, too, the keyword should be placed to enable the readers to assess the relevance of the article. Make sure to use fewer than 155 characters.
3. Link your content internally
Inbound links to your content show search engines the relevance of the topic. This also applies to links to other pages on your website. Does one blog post relate to another? Link him! Or have you published an e-book or whitepaper on a specific topic related to your article? Link that too! Not only will this help you attract traffic to your website in general, but it will also improve the ranking of the linked pages.
Relevant Business Content Writing Services
- Business Content
- Press Releases
- Technical Writing
- Email Newsletter
- Product Description
- Review Writing
- White Papers
- Sales Pages
- Proposal Writing
4. Use topic groups
Links between your pages are especially possible if you have previously created a content strategy. A large number of articles are related to one topic. First select the main topics for which you want to rank, then create a pillar page for each with the pillar content and now gradually create articles that deal with aspects of the main topic: this is the so-called cluster content. The best way to find these sub-topics is to try to find out what questions your potential customers have on this very topic. This also results in directly matching long-tail keywords and you kill two birds with one stone. And once the articles on the subtopics are linked to each other and to the pillar page, you can also count on greater search engine authority.
5. Avoid using too many similar topic tags
Topic tags organize your content on your website and are definitely helpful. However, if you use tags that are too similar, Google may assume you are just duplicating your content for better visibility. “Blogging”, “blog” and “blog posts” would be an example of too much similarity between individual tags. Instead, select 15-25 tags relevant to your company blog that is not too similar and then concentrate on them.
How good is your website currently?
We have been successfully offering a comprehensive SEO report for more than five years, in which we not only check your backlinks but also create a comprehensive and free on-page analysis for your website. Get an idea of the success of your previous search engine optimization efforts and request a free SEO analysis.
Search engines are getting smarter and you need to adapt if you want to keep your visibility up. However, if you take our tips for SEO optimization of your blog content to heart, we are confident that your ranking will be impressive in the future.
Have more questions about blogging related to Google? Then simply visit our blog to get answers! You can order SEO Blogs or can discuss your requirements by clicking this Chat Link.
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