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Content Strategy


Content marketers create b2b marketing strategies.

What is B2B content marketing? Content marketing is particularly important in the B2B sector. B2B content marketing is the creation and marketing of content that is deliberately used to reach specific B2B target groups. The main aim is to make your own company better known and to use the content created to generate qualified leads. B2B content marketing and the customer journey While companies in the B2C sector usually interact with a very large number of customers, the B2B sector is characterized by a select customer base and long-term customer relationships. Organic......

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A woman stands against a wall and holds property papers.

Content marketing is the art of writing posts that appeal to your prospects, by distributing them in such a way that they attract as many visitors as possible to your website. It is also one of the keys to successful real estate marketing. Content creation should be at the heart of your inbound real estate marketing. Because you will need quality content at all stages of your strategy: to optimize the positioning of your web pages, to attract the attention of prospects, and push them to the final conversion. Let’s solve the......

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The girls are cooking some food.

With the development of new technologies and new designs, cooking recipes are now just a click away! But we’re not going to lie to each other, there’s nothing better than being able to leaf through a book of original recipes with a pretty layout. And then, writing a cookbook is also a great way to pass on family recipes to your grandchildren. The right recipe for the successful creation of your cookbook is a clever mix of knowledge, a bit of history and lots of love. You are passionate about cooking and......

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Real Estate Female Agent showing house to a Couple

9 out of 10 real estate projects start online. In other words, the first points of contact for prospective sellers and buyers are digital. How can a real estate agent or agency advertise to its customers to successfully launch and sell a real estate project? A well-planned real estate content marketing strategy is the answer to this. What is Real Estate Content Marketing? Marketing content is built on all the information created and distributed to prospects and customers. This is both informative and educational content providing valuable answers to the questions and......

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Content Strategy for Brands

With an individual content marketing strategy, brands bring goals, timing, and budget in line. Setting content marketing strategy for brands, we use the right measures with the right quantity at the right points on the customer journey. The aim is to increase the range of your brand(s), products, or services so that you can benefit from increasing sales figures, greater awareness, or a better brand reputation As part of the content marketing strategy, we consider: Competitor analysis Keywords planning On-page SEO Blogging and guest posting The development of a comprehensive customer journey......

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Content marketing strategy

Content is the essential element of an inbound marketing strategy. Both terms are often used as synonyms, but content marketing is the main segment of inbound marketing. While inbound marketing encompasses all of the strategies involved in creating and distributing your content, content marketing is about creating, publishing, and distributing content to an audience. Now you might be wondering: How can I create content that is truly unique when more and more companies are turning to inbound marketing? Here are 6 rules for harnessing a workable content marketing strategy. Rule #1: Know......

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