What is Healthcare Marketing? Healthcare marketing refers to all sales activities used by companies in the healthcare sector to increase sales of their products and services. This includes three categories of companies: Healthcare providers These are all organizations that are directly involved in the treatment of patients with their services, such as hospitals, doctors, nursing homes, physiotherapists, and psychotherapists or pharmacies. Manufacturers This group of companies develops and sells products needed to treat the patient, such as pharmaceutical companies or equipment manufacturers that produce medicines and medical instruments. Physician practices These include......

Continue Reading