How does your online and social media marketing become a success? The answer you hear again and again: you have to offer “good content”. But what is “good content” and how do I “offer” it? We would like to pursue this question below. Good content is interesting content, interesting for your target audience. So far there is consensus. But what is “interesting”? We believe that this can be explained quite well with the general knowledge of marketing. Here you will come across terms such as “added value”, “benefit”, “need satisfaction” or “involvement”.......
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Content marketing is on everyone’s lips. But the question that many ask themselves is: How can one deliver interesting content to the target audience that is SEO-optimized at the same time? We are happy to give you a few basic tips for this: Create content that your readers will love and share. Create useful content tailored to each stage of the customer journey. With search-engine-optimized content that builds on each other in a meaningful way, you bring your prospects closer to being ready for sale bit by bit. Does keyword research in......
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How visible is your business website? Do your pages rank well? Or when was the last time you thought about the performance of your website? TextProz gives 10 concrete tips for good website performance. The roots of every website’s performance are quality of content and duality Every website needs to be found. And Google’s search engine has become a little smarter with every algorithm update in recent years. In the meantime, it is no longer important that texts contain as many keywords as possible. Rather, the Google ranking is based on how......
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While building and managing your business online takes time and resources, the importance of SEO for businesses should not be overlooked. By improving your online presence, you can establish yourself in your local area and sustain your business in the long term Here are the benefits of SEO Content Marketing for your business 1. Improve the quality of your website By updating your website with all the information your customers need, you can increase your traffic and customers will spend more time on your pages. When you add new content regularly, you......
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The SEO is a technique that is increasingly important to integrate into the marketing strategy of the companies. The world of the web is becoming increasingly important, especially with the increasing benefits of digital transformation. In order to adapt as much as possible, it is imperative to understand the benefits of SEO. This article discusses 3 benefits that SEO has brought to businesses this year. 1. SEO Improves brand awareness This is the first step in the process so that customers can easily recognize your brand all over the web. To do......
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