There is nothing worse for online shops than customers who abandon the purchase with questions in their heads. If the customer does not find the right information, in the worst case he will jump off and not buy from you. The worst case right? FAQ pages are therefore important website content for providing quick answers to these customer questions. An FAQ not only helps your customers with the purchase decision but can also help you in terms of search engine optimization. In our blog, we show you how to create and......
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What if I told you that most of the content you write is never liked, shared, or found on Google then you need an expert review. Well, 91% of published content gets no traffic from Google. For online businesses, that’s a waste of valuable time and words. But there’s a simple process that will help you sift through all that pointless content and repurpose what’s valuable. This process is called a ‘Content Audit’, and that’s how it’s done. Define your marketing goals Before you begin, sit down with your team and discuss......
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You need a Search Engine Advertising landing page if you place ads on Google. So, the Search Engine Advertising landing page is the landing page that users land on when they click on an ad on Google. It is crucial for the success of the landing page that the user is immediately picked up and convinced. In landing page content for Google Ads, the text must be as precise as possible, must match the Ad content in the snippet and the layout must also be convincing. According to a Google Tweet, ‘Your......
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Search engines have a major impact on the visibility of your business website and SEO is the art of getting your business to appear as high up on the first page of search results as possible. This can make a big difference to your business and your sales, as most users only look at the search results on the first page and most of their search clicks are limited to the first three results. Factors that are important for Website Content SEO Google ranking is influenced by many factors, but there are......
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Many people think that creating and writing content for a website is enough. We want to show you why this is not the case and why you should keep checking and optimising website content. Your website is your shop window & showroom Imagine a clothing store that always has the same decoration in spring, summer, autumn, and winter. Can you imagine if there are swimming costumes in the shop window in January, that you will then be selling your winter clothes? Therefore, your content should always be adapted to the needs of......
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Did you know that the ‘contact us page is perhaps the most viewed page on your website? If you write a Contact Us page, which looks easy to use, is a golden opportunity to seize new leads and customer conversion. Here are some tips to help you write it wisely. Title of the “Contact Us” Page Let’s start by sorting out a title issue: the title “Contact Us” has long been used by business websites but now companies are becoming more creative. However, since “How can we help” is a perfect fit......
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The services page is kind of the heart of your website because they are vital for your business. Their drafting requires special attention, both from the point of view of structure and content. If you don’t know where to start, this article will give you some good tips. How do structure the service pages? As a business, you probably offer a variety of services. Start by listing your services: this will be your starting point. Next, from a structural point of view, the best way to write service page content is to......
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You don’t get two chances to make a good first impression. This is why the homepage of your site is the one that requires the most care! Here are some tips that will help you create effective landing page content that lives up to your business. How to properly structure web page content The landing page or the services page of your website should give an overview of what your site contains and make you want to go further. It must therefore contain a little of each important element. As for its......
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A website is made up of at least three types of information: what you do (Products or Services), how to contact you (Contact us), and who you are (About us). This last section often gives self-employed and business owners a few headaches. Indeed, it is not easy to write about oneself, especially in a catchy way. Here are some tips to help you write an engaging ‘About us’ page that explains your business. About what To get started, decide what to mention on your page. Professionals will have to write a brief......
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Sometimes a few words are enough to change your opponent’s mind in a heated discussion and to convince them of your opinion. Long strands of argument and complicated trains of thought, on the other hand, are often tiring and cause your conversation partner to think: “Now get to the point!” Things are no different in online marketing: Creative copywriting and convincing microcopy writing can inspire your target group with your product and turn potential buyers into regular customers. But while we can’t praise the efficiency of well-written and detailed texts enough, we’re......
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