How To Create SEO Content For Your Website
by Jim Frost
What exactly is SEO content? How do I write good SEO content? How important are keywords? And what do I have to consider so that users and search engines perceive my content as good? Are these all questions you’ve been asking yourself for a long time? We have the answers for you. After reading this article, you know what is important when writing SEO content.
The best-known and probably the most popular search engine in the world is Google. Our tips for good SEO content, therefore, refer to the optimization of the content for Google and of course the users.
What is SEO content?
SEO content has been around for a long time, but what exactly is meant by them has changed a lot in recent years. When you think of content optimized for search engines, do you think of content hidden far down on the page that contains thousands of the same keywords and offers no added value at all, but is only written for the search engine? Then you are like many others. But: SEO content should no longer be written and published on the website in this way!
Try reading the following outdated SEO content full of keyword spam:
It is more than clear that it is about indoor plants, but what exactly does the content say?
That’s why Google has adjusted its algorithm so that contents with a particularly high keyword density are no longer rewarded with a good ranking.
Nowadays, SEO content is exactly what the name says, namely search engine optimized content. This means that the content must be understandable and logical for both the reader and the Google algorithm.
Why do you need SEO content?
Basically, you need SEO content in order to rank as high as possible on the search engine results pages – because: Google is just a company that wants to serve its customers as well as possible. Google’s goal is to display the most relevant results for the user’s search queries while comprehensively covering the search intent.
So your job when writing SEO content is to offer content with added value that meets the requirements of the search engine, but above all the user likes. The Google Quality Rater Guidelines provide a good basis for orientation as to which factors Google values.
But how do you write search-engine-optimized content? We’ll show you now!
How-to: this is how you write SEO contents that inspire
As already mentioned, Google no longer attaches importance to keyword stuffing. Much more important is the quality of the content, the completeness of the topic, as well as well-structured and, of course, grammatically correct content.
7 tips for writing really good SEO content
With our 7 tips for writing really good SEO content, you can take a big step towards greater awareness and better rankings on Google.
Step #1 – Keyword Research
In the first step, you should first be clear about the intention.
Why are you writing this SEO content anyway?
What does the user want to know when starting a search?
How can I help the user?
Once you have a clear answer to that, you can start doing keyword research. This step is very important because content without keywords is not SEO content. In addition, keyword research is the basis for the later SEO optimization of the website, but above all your content.
Very important: The keyword density or keyword density ( i.e. the relative frequency of how often a keyword occurs in relation to other words in the content) is no longer important. It is much more important that you cover all relevant search terms for your topic and deal with them in your content.
Identify the main keyword first. The main keyword also called the primary keyword or main keyword should reflect the main intention of your SEO article. If you are writing SEO content about flaxseed, flaxseed is your main keyword because it best reflects your topic.
You should then research other important and topic-relevant search terms, so-called secondary keywords. In this way, you ensure that you cover the topic holistically. For example, the terms ground, healthy, and digestion could be used as secondary keywords for flaxseed. These words give you the first clues for the content of your article. They are also important for your article to appear in search engines because ideally, these terms are exactly what users are also looking for.
Methods for keyword research
There are many different ways of keyword research. We present a possible approach:
Brainstorming: If you are an expert on the topic yourself, it will be easy for you to find related terms. Make a note of synonyms, minimal variations, or long-tail versions of your keyword.
Google autocomplete: If you enter a search term on Google, you will usually receive similar, related search queries for your keyword. These suggestions from Google reflect what other users have been interested in on this topic. You can then easily deal with these topics (if they fit thematically) in your content.
Keyword Planner: Google’s Keyword Planner is a good tool for finding other keywords that are relevant besides your main keyword. Simply enter the main keyword into the search mask and you will receive a list of relevant keyword ideas. Other key figures such as search volume and CPC help you to assess the relevance of the respective search term.
Competitor analysis: Just enter your keyword into Google and look at the content of the top-ranked pages. With a tool like Ahrefs you can then display the organic keywords of the page and at the same time see how much traffic is generated by individual keywords.
Step #2 – Find out the reader’s search intent
To get an idea of what the reader who is looking for your keyword wants to know, you should think about what the user is – after all, you want your content to give the user exactly what they are looking for. Ask yourself the following questions:
Who is the reader?
What problems, worries or fears does the reader have?
Why did the reader search for this term?
What could satisfy the reader?
Are you wondering why it is so important to know who exactly you are writing your content for? Ideally, you should align your SEO content with the target group. So it’s all about adapting your content type, design, language, and other factors to the target audience.
For example, if you write content on the topic “stomach ache”, you will notice that the user is not a doctor, but someone who is complaining of a stomach ache at the time of the search. The top results that appear for this keyword are simply written guides that offer the reader quick help. Therefore, it makes sense that you write your article in a similar form and don’t use jargon.
Step #3 – Identify the Content-Type
The third step is all about figuring out what kind of content the user is expecting:
What type of content are the articles that rank top?
How detailed are the posts?
Are there any content gaps?
Depending on the search term and the search intention, users want different content. By looking at the competition, you can get a good idea of what users expect from the content.
However, it is important that you do not only look at the first results because, in addition to the SEO content, but many other factors also play a role in the Google ranking that are not directly apparent. Therefore, you never know with certainty why this particular content ranks at the top. It is therefore better to use the top 10 as a guide and identify the best intersection for you.
Analyzing competing pages can also help you get ideas about how you want to structure your copy. TextProz can help you with that. Book our services today.
Step #4 – Set headings and structure content
After step #3, the research is complete for the time being and you can devote yourself fully to your content. But before you start writing wildly, think about a logical structure for the content and jot down initial ideas for subheadings in your sections. Of course, nothing is set in stone yet, but the less you have to change later, the less work you have – logically.
You can get creative when setting headings. But make sure to adapt the choice of words to your target group. Try to use your main keyword in the main headline as well. In this way, both the user and the search engine can quickly assign content to a topic.
Step #5 – Write
After the preparations, you can finally start writing your SEO content.
Here are our most important tips:
Take your reader’s search intention into account:
Focus on your reader in the introduction. You can start with a question or statement—it’s important that you answer your reader’s question quickly.
Use your previously researched keywords in the body content. But don’t worry; as long as you’re writing your content for the reader, you’re doing it automatically. Please note: No keyword should be used too often, otherwise the content will appear unnatural and the reader will no longer be able to understand it. Keyword density is no longer a ranking factor on Google.
To add some variety, you can also use synonyms for your keywords.
Get to the point:
Avoid unnecessary paraphrases. You don’t want to lose your reader’s attention.
Don’t know what that is? Exactly that! Hooks are short questions or statements to which you give the answer or further explanation directly afterward.
Address your reader directly:
Basically, SEO contents are much more personal if you address the reader directly.
Go with the language of the reader:
This includes not using too many technical terms. Remember, your reader is most likely not yet an expert on the topic—that’s why they’re looking for it.
Format to lists and mark in bold:
This makes it much easier for your reader to scan the content. Content stays in the memory longer and it can also help the search engine algorithm rank your content better.
Pictures and examples embellish content and clarify many statements. Try here again – if possible – to include your keywords in the ALT attributes, in the explanatory content of the image, and in the file name.
Include paragraphs and jump marks:
For better readability, a new paragraph in the content should be started for each thought. Jump marks are also a popular tool because they allow the reader to jump between different sections.
Adjust the font and font color:
Basically, the font and font color should be identical to the rest of the website. However, make sure that the font can be displayed by any browser and that it is easy to read. In addition, the font color must not be the same color as the background or hidden. Does that come naturally to you? Unfortunately, it used to be common to hide SEO content in this way.
Step #6 – Revise
Have you finished the content and do you also like the headings? Excellent! – That was not all.
There are, of course, endless possibilities for further optimizing content. Here are a few methods that can only make any SEO content better:
Read your written content carefully again and check it for grammatical errors. The Google algorithm evaluates the correctness of the content and mistakes can have a negative impact on your ranking.
To increase the information density, you should delete unnecessary ramblings. Users don’t want to read a doctoral thesis; they want to get all the important information as quickly as possible.
Apply the WDF*IDF formula:
This formula will help you to filter out important keywords related to your topic. For example, if you are writing SEO content on the topic “kitchen”, this formula can tell you which terms are used frequently in other content. Only topic-related terms are identified, and no filler words such as “and” or “for”, since these are often found in every content, no matter what the topic.
Step #7 – Optimize meta information
Before you finish, the final step is to create your post’s Meta tags. This includes the Meta title on the one hand and the meta description on the other.
These two pieces of information are displayed to the user on the Search Engine Result Page (SERP) and should therefore encourage a click. If the user does not understand the information presented or does not find it appealing, the likelihood that they will click on your page is very small. The most important question that the user could have should already be answered, or it should be clear that this question is answered in your content.
So invest some time in the Meta title and meta description – it’s worth it.
You can find more information about what else you should look out for in the meta information in our wiki.
How long should SEO content be?
There is no answer to this question because the content is individually tailored to the search query and the search intention of the reader.
Just try to write as little as possible when writing SEO content, but write as much as necessary. As long as you cover all questions related to your topic while omitting unnecessary information, you shouldn’t have any problems.
It is important to Google that a topic is covered. Because the reader gets all the answers in one article, he doesn’t have to go back to the results page and click on another article. This has a positive effect on user signals and is rewarded by the Google algorithm.
Can website content be subsequently optimized?
It’s no use adding new keywords to content afterward. If your website doesn’t rank, it can’t just be because of the SEO content. Be sure to also look at other important SEO factors such as the usability of your site and the backlinks. It can be worth creating new content for a page. Here you should make sure that you meet the user’s intention. Check out which pages rank well on Google. How do you get an idea of what users want? Are you looking for information or are you already further down the buyer’s journey and have the intention to buy? Try to make your SEO content holistic and cover all the important questions on a topic.
Conclusion: Your way to a good SEO content
With these tips, nothing stands in the way of your ultimate SEO content. Keep in mind, though, that these are really just tips. It is now up to you to write your article in an exciting and appealing way for the reader.
Bring in your own writing style, choose suitable headings and design the content in such a way that readers can also easily scan it.
Are you totally overwhelmed by all the information and don’t even know where to start? Then contact TextProz, our SEO content agency. We know exactly what is important when writing SEO content so that both the search engine and the user are satisfied. TextProz is happy to advise you and support you on the way to better rankings, more reach, and sales. Contact us now!
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