Why You Should Be Sending Email Newsletter to Your Customers

The newsletter view is open on mobile and tablet.

As a business leader, you are constantly looking for ways to reach your target customers. You may be investing in traditional advertising, social media, and sponsored ads. All of these means are a bottle tossed into the sea of ​​potential consumers.

How about communicating directly with people who are already interested in your product or service? That’s the whole point of sending a newsletter!

Many small and large companies have understood this. Thus, email marketing has the wind in its sails: according to the firm McKinsey & Company, sending emails is 40 times more effective in acquiring new customers than Facebook and Twitter combined. This statistic is not surprising, because the newsletter provides information to an audience that has already been reached, so very close to conversion. It also represents an interesting solution to various obstacles that your company may encounter.

  • Build your credibility
  • Increase your sales
  • Optimize your marketing budget

Also Read: Email Writing Tips: Learn To Write Professional Emails

1. Build your credibility

Your business is starting up and needs to make known. Use the newsletter to build your credibility.

Our highly targeted, thoroughly researched, and customized email newsletter writing service will surely help you to go the extra mile and deliver the message to your subscribers.

Professional newsletter writing services

You can use the newsletter to attract your target clientele and help them discover little by little why you are the reference in your field. The most important: offer Good Content. Now is not the time to openly brag about your merits! Instead, give your subscribers concretely useful information related to your industry:

  • Restaurant: offer exclusive recipes
  • Accounting firm: give tips for paying less tax
  • Building appraiser: talk about the repairs most likely to add value to a house
  • Business Coach: Submit one challenge per week to take your business to the next level

Do you get the idea? The target client does not want to know your talent; he wants to enjoy it! Making yourself useful is the best way to leave a fixed mark on his mind. No doubt he will think of you when the time comes to take action.

You are not a target audience for every business; in the same way, you will never be able to interest everyone. You unsubscribe from what you don’t like, but if the title of an email suggests genuinely useful information, chances are you won’t delete the message without reading it.

2. Increase your sales

Could your current customers benefit from other products or services you offer? Use the newsletter to boost your sales.

You have in your hands a pool of people and companies who already believe in you: make the most of them! The newsletter allows you to direct your customers, in a few clicks, towards a purchase action or decision-making. Convent them by offering them:

  • Exclusive discounts
  • A short-lived promotion
  • A presale
  • Additional services that may be useful to them

In short, make them feel like VIPs! You will thus maintain the flame between your company and your customers.

9 Tips That Will Help You Write Incredible Business Emails

hand hold mobile phone

3. Optimize your marketing budget

Your marketing budget is limited? Use the newsletter to maximize your return on investment.

According to marketing strategy analysis, the return on investment (ROI) for email campaigns is 28.5% compared to 7% for physical mail.

Several reasons explain this interesting perspective. First, sending e-mails does not require any printing or postage costs. Next, let’s not forget that several popular email marketing platforms, like MailChimp, are free up to a certain number of sends or subscribers.

Learn more about email marketing tools

All that remains is to write the newsletter or have it written by a content writing agency and there you are! It’s off to glory. For a small business, this is the means of communication that we recommend without hesitation.

66% of online consumers have purchased as a result of email

Email newsletters sending, when done right, can influence your target audience’s buying decision from the beginning to the end of the consumer cycle. Be relevant and aim straight, you will reap the benefits. So, should you send newsletters to your customers? The question to ask is rather: can you do without it?

At TextProz we suggest that you get professionally written email newsletters from us and send them for higher conversion.

Join over 35,000 customers worldwide and use TextProz for content marketing. Contact us today to get started.

Shelly Clark works with TextProz as Senior Client Communication Specialist. Shelly also heads the content development team and works with a focus on quality assurance, process improvement, and content R&D.

Leave a Reply

Your email address will not be published. Required fields are marked *