How To Improve Your Google Ranking (6 Most Important Steps)

How To Improve Your Google Ranking (6 Most Important Steps)

Finding your content among the top searches of Google search queries means: delivering the right content to the right person at the right time and in the right place. Inbound marketing in particular has always worked according to this principle. But meanwhile, a lot of people are aiming for delivering good performance. This results in new requirements for search engine optimization and significant ranking factors. In this article, you can read how you can improve your Google ranking yourself.

Basics of Website Performance

Admittedly, search engine optimization is a complex matter with many challenges. But a good Google ranking, and thus an easier placement of your content, does require a perfect strategy.

Also Read: How Does A Business Benefit From Good SEO Content Marketing?

What do you have to do to appear on Google?

First of all, getting any website included in Google’s search results is free and easy. Google builds on itself as a fully automated search engine that uses web crawlers to continuously crawl the web looking for pages to add to the index.

When crawling, Google follows individual links, reads sitemaps, and uses many other methods to find URLs and make meaningful connections. The index entry describes the content and location (URL) for each website, as comprehensively as the algorithms can break down that page. If you think strategically, Google opens all kinds of doors.

Also Read: SEO For Online Business: 10 Tips For Website On-Page Optimization

The most important steps to a better ranking:

The six most important steps cover the path to better visibility for users. Not all of them have to be implemented in parallel and directly. Even small improvements can unlock the potential for better rankings.

Step 1: Become an expert in a specific subject area

Search algorithms are now more intelligent than ever and are now able to recognize connections between different search queries. In addition, users no longer simply enter keywords into the search engine but formulate entire questions.

Nowadays voice search in particular search queries are more complex and answers are expected that are in the right context for the question asked. This also explains why Google offers hits in which many search terms are not even included. The algorithm tries to associatively recognize what users are looking for without them formulating their questions more explicitly.

The realization: It no longer makes sense to have as many different long-tail keywords as they can appear on a website quite often.
Rather, you should be perceived as a top expert for your industry and not shy away from complexity in your subject area. Create added value with content from an expert perspective. Answer questions. Discuss typical problems. Skillfully help the first step towards you; the second step then follows automatically. Google expects you to make quality connections here.

Therefore, your content should be clustered in meaningful contexts and under in-demand topics. In this way, keywords experience a new meaning as a kind of signature. And therefore only determine one central keyword per content page of your website.

Also Read: 10 Benefits of SEO Content Marketing For Your Business

Step 2: Create cross-connections through meaningful links

As soon as you can offer enough articles, videos, and materials with enough added value for users, work aggressively with links on your pages. Meaningful links to landing pages, subtopics, backlinks, and more. As soon as other content from you or other providers adds value for the user, you should refer to it. This makes it easier for users to surf and find relevant information.

Step 3: Optimize URL, image data, loading times, and metadata

Find a URL that’s easy to remember? Because the content sounds so interesting, many users try it without bookmarking it right away. So make sure you have an easy URL!

At the same time, many websites give away their ranking potential when dealing with images. They can support the ranking of your text and even achieve good results in image searches. Think of description, Meta texts, Meta tags, etc.

Also Read: 3 Important Benefits of SEO for Small Businesses

Step 4: Answer urgent questions briefly and precisely

If you enter a question on Google, a segment with a summary of possible answers will appear immediately. There are also pictures, references, and additions. You don’t have to click a link to get answers. This is one of Google’s basic principles.

Technically, these are so-called featured snippets, i.e. highlighted search results. It makes perfect sense to optimize and tackle your content in this regard.

Google retrieves the snippets from a list that appear as the top search results. Content can also be displayed that is not considered the top result, because in most cases Google uses it to provide answers to typical wh-questions.

Step 5: Refresh old blog posts

The benefit of new content is that additional pages are indexed by search engines. Your expert position in the market will be sustainably strengthened

Old content can also bring new visitors to your site.

But creating new content not only takes time but also requires new perception and attention. We, therefore, recommend revising and optimizing older posts on your company blog. This allows you to use the existing presence of this content in the search engines for yourself. Because by refreshing information, links, keywords, etc., new visitors will become aware of your content.

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Step 6: Plan outside the box

It’s not just about observing the current developments of search engines or Google but also about adding new content to the website or refreshing old content. In short: To optimize the performance of the site and best offer the perfect experience for users.

The combination of many, small, continuous optimizations ensure that you improve your SEO ranking in general, but also your Google ranking in particular.

Improve your performance with Google Search Console Tools


Those who keep their finger on the pulse of their targeted personas – their ideal customers, will not only satisfy users, win customers and generate fans, but they will also make a positive impression on every search engine.

One Last Tip

If you also want to stay on the top of search results, then take the next step:

Get a Free Analysis of Your Website Content from TextProz and plan a perfect content marketing strategy based on keywords, competitor, and market insights. Chat Now

Jim Frost is an experienced content writer with a decade-long experience in helping businesses grow. He has written multiple articles on topics such as business, finance, technology, marketing, and more.

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