How To Do Website SEO & Content Optimization Yourself

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Search engines have a major impact on the visibility of your business website and SEO is the art of getting your business to appear as high up on the first page of search results as possible. This can make a big difference to your business and your sales, as most users only look at the search results on the first page and most of their search clicks are limited to the first three results.

Factors that are important for Website Content SEO

Google ranking is influenced by many factors, but there are some things you can do to increase the chances of appearing high. First of all, it is important to ensure that your website is search engine optimized. Learn 10 Tips For Website On-Page Optimization. Google ranks websites based on several criteria to determine how relevant they are to a search. This includes using the right keywords, a clean and structured website, and unique and interesting content.

Google SEO isn’t magic that shoots your rankings to page 1 in no time. Admittedly, it would be nice. Fortunately, we know the important factors that are necessary for successful search engine optimization on Google.

Let’s tell you which factors are important for Google SEO.

Keyword search on tablet

Overview of the Google SEO Algorithm

Google has a very precise idea of the structure and content of a website so that it is rewarded with a good ranking. The Google algorithm is an automatic process that compares websites for a search query for a specific keyword and sorts them according to relevance for the user. The websites that appear at the top of the search results are considered by Google to be extremely relevant to the search query made.

With Google SEO, you feed the Google algorithm in such a way that Google recognizes the website as interesting for the user and it appears high up in the rankings and is therefore visible to potential customers.

However, these requirements change over time, so it is important for successful Google SEO to always stay up to date to achieve the best possible placement.

The Google algorithm thus serves as a kind of quality assurance to present the user with the best possible result based on the search query.

Content is King: High-quality content for better rankings

As soon as you start dealing with website content SEO, you read this sentence over and over again: “Content is King”. But behind this statement, there is no empty assertion, but the truth.

Content is one of the criteria that influence ranking the most. Not only good legibility is important here, but also relevant headings and a comprehensible and clear structure of the text.

Of course, you shouldn’t just start writing and hoping for the best. For the content to offer the user added value, keyword analysis is necessary before the text is created. This determines which search terms potential customers search for when they want to find out more about a specific product or service.

It is also important that the content is unique. For successful website content SEO, it is therefore important that the content of your website does not bore the user and that the user does not appear more than once on your domain. Google penalizes a high bounce rate and duplicate content with poor rankings – so unique content is everything for satisfied users and for being recognized as relevant by search engines.

It’s also important to create fresh (and relevant!) content regularly. Google loves fresh content and rewards websites that provide valuable content above all else. An SEO blog is a great way to create new content that is not only interesting for Google but also for your visitors. Another tip is to create content that is called “evergreens”. This content is always relevant and has a long shelf life. Examples of evergreen content are tutorials or knowledge articles. You can find out how to How To Reach More Customers with SEO & Content Marketing? Feel free to contact us and we will help you further.

What options does your company have online? How do you reach your sales goals? Let’s find out exactly that and create great things together. Visit our SEO Content Writing Services Page.

SEO Content Writing

Bring important details to the point: Metadata

In the search results list, users will find the results that Google suggests for their search for a specific term and therefore considers relevant to the search query. Metadata is created to offer users added value and to give them a first impression of what to expect behind the URL.

Metadata consists of Meta Title and Meta Description. The former is always under the URL that Google suggests to the user for the search query. A Meta title should reflect the content of the website briefly and concisely in a few words. With the Meta description, which can be found under the Meta title, more words can be used in bullet points (not whole sentences) to describe the content.

But here, too, you have to limit yourself to the essentials, since the space for Metadata is limited. In our article “Local Business SEO Tips – How to Get Found in Local Searches” you will learn more about how to optimize your business website.

Visual perception: Use pictures and videos

Images and videos loosen up a text and offer added value for the user – Google likes that too. It is important for Google SEO that the names of the images and videos are also search engine optimized because this not only influences your ranking for the search results on the first page but also the image search.

If it is also relevant for your website that users reach your website via the image search (e.g. via product images), you should also tackle image SEO.

SEO written on blur image

Fast loading websites

Patience is a virtue – but not when it comes to website loading times. It is of great importance for the customer experience that a website loads content quickly and error-free. If a page takes too long to load or the content is not displayed correctly, the user loses interest and leaves the website. This also has a negative effect on the ranking, so a technically optimized website is also important for successful Google SEO.

In our blog article on How To Optimize Your Website Performance With 10x Content, we explain other important measures that serve to optimize your website.

SEO takes time and consistent effort. Do you need professional support?

Then get in touch with us. TextProz SEO specialists would support you with the right strategy to bring your company forward to achieve more sales or inquiries with individual measures.

Google SEO offers this added value

Google is the world’s most popular search engine and is used by millions of people every day. It is all the more important that your website is at the top of google – because this is the only way you can win new customers.

Nevertheless, content should not be written for Google, but for people. That sounds banal at first, but with all the requirements that have to be considered when optimizing a website, tunnel vision can quickly arise. The content should therefore not be created primarily with the sole aim of getting a good ranking. Rather, when creating the content, you have to ask yourself what added value the user should take away from the content. Anyone who creates content with this intention and has the requirements of website content SEO in mind can create relevant content for users.

Local SEO in for hotel website

Also, learn the 10 Benefits of SEO Content Marketing For Your Business

Google SEO pursues these goals

What is Google SEO actually for? We have already talked a lot about important factors for successful search engine optimization, advantages, and the added value of Google SEO, but which goals should be achieved with it?

Benefits of Google SEO:

  • Improving the ranking of your website
  • Increasing the visibility of your company
  • Reach the right target group
  • Generate traffic and leads
  • Generate conversions
  • Generate backlinks

Website Content SEO from the experts – Get started with TextProz

As an experienced content agency, we are experts in the field of Google SEO & Content Optimization. SEO is a worthwhile investment for any business that wants to be visible online. So take the chance and get your website on the road to success with us!

Join over 35,000 customers worldwide and use TextProz for website content optimization. We’d love to hear from you. Contact us today to get started.


Jim Frost is an experienced content writer with a decade-long experience in helping businesses grow. He has written multiple articles on topics such as business, finance, technology, marketing, and more.

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