You can push your sales with content marketing. First things first: content marketing pays off and you can achieve an amazing ROI. We live in times in which advertising is prevalent around every corner and wants to attract our attention without being offered any added value. Bright colors, striking slogans, and short videos compete for our short attention spans, which are getting shorter and shorter. This is where content marketing comes into play: it’s about creating real added value by answering customer questions, placing purchase advice with important information, or conveying company......

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