What do you feel every time a new email arrives in your inbox and the content does not interest you? Well, that’s what subscribers who sign up to receive newsletters from a company think about with the promise of really interesting content and find the opposite. Personalization and segmentation is the great key that distinguishes a successful campaign from a mass mailing with all the messages ending up directly in the users’ spam folder. In this post, instead of talking about specific email marketing tools, we are going to focus on tips......

Continue Reading