It’s no longer a secret that social media is having an ever-increasing influence on us. Information and news spread at breakneck speed, good content goes viral, and social media influencers do the marketing for small and large companies alike. The reason is simple: almost everyone uses social media daily, liking pictures and sharing videos – do you too? So it’s no wonder that more and more companies want to use social media channels to increase their reach, open up new target audiences, or market products. But the range of options is large......

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