How To Find Topics For Blog Posts (6 Sources)
by Jim Frost
When most of us start a blog, in the beginning, inspiration for blog post topics is abundant. After a few months, the ideas become less numerous, so you have to find sources of inspiration.
Here are my six sources of inspiration for your blog post topics:
- Current events and trends
- SEO tools
- Forums and FAQs
- Conferences, events, and trainings
1. Colleagues and collaborators
A good way to deal with new topics on your blog is to invite your employees, colleagues, and collaborators to write one or more articles. Invite industry collaborators to contribute to new ideas on your blog.
2. Sniff competitors
We agree that blogs have been around in one form or another for almost as long as the web and there aren’t that many topics that haven’t been covered. We also agree that you are not the only person writing on a blog niche.
Keeping this in mind, it is very likely that other players in your industry have a blog, newsletter, or social media profile. We suggest you consult their blogs, subscribe to their newsletters, and see what they publish on social networks.
3. Current events and trends
Another possibility is to see what’s going on right now is searching for trends, on news websites, and social media. If you’re quick enough to post your content, you could ride the wave of popularity on this topic.
4. SEO tools
Search Engine Optimization, better known by the acronym SEO, is a set of techniques for optimizing the pages of a website so that they rank better in Google search results.
The basis of SEO is the selection of the right keywords, those that Internet users are looking for, to find the product or service that you offer. The basic tool for doing this research is Google’s Keyword Planner (available on the Google Ads site). This tool allows you to see the volume of monthly searches and the competition of keywords.
In addition, the Keyword Planner also offers you related keywords that could be more interesting from an SEO point of view. The objective here is to choose a keyword with a good monthly search volume and low or medium competition. Then, you write an article about this subject, taking care to integrate the keyword in the title of the article and then a few times in the text.
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5. Forums and FAQs
If you do business networking as part of your business development activities, then the people you meet will surely take the opportunity to ask you general or technical questions about your field and the products/services you offer. After a while, you will no doubt notice some recurring topics on a forum. You can also look for Frequently Asked Questions (FAQs) about a topic and find the topics.
6. Conferences, events, and trainings
You can search through conferences and trainings (it could also be through webinars or individualized coaching); you can take advantage of this interaction to draw inspiration for your blog. As in business networking, you will notice recurring questions and interests which will undoubtedly put you on the path to new topics.
In the end, whatever techniques you choose to find inspiration and organize your ideas, the most important thing is to talk about subjects you are passionate about and have fun producing the content!
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