What is “Good Content” and How It Attracts Customers To Your Business
by Jim Frost
How does your online and social media marketing become a success? The answer you hear again and again: you have to offer “good content”. But what is “good content” and how do I “offer” it? We would like to pursue this question below.
Good content is interesting content, interesting for your target audience. So far there is consensus. But what is “interesting”? We believe that this can be explained quite well with the general knowledge of marketing. Here you will come across terms such as “added value”, “benefit”, “need satisfaction” or “involvement”. And that is all correct. The greater the added value that you offer your followers, for example in posts via social media, the more successful your posts will be, the higher the “involvement” of the followers/fans, and the more interaction will take place on your page. And – perhaps most importantly – the more you satisfy the needs of customers or potential customers with your content, the more successful your marketing will be.
Follow a strategy
This brings us to the crucial first finding: every content marketing stands and falls with the previously defined content strategy (which you can of course adapt over time). As part of the content strategy, it is determined on which topics, for example, posts or blog articles are to be written. If these topics are not satisfying, useful and interesting for your target audience(s), then content marketing will fail.
Create interesting content
So you should always think about the content strategy first and ask yourself questions like: What are the currently “hot” topics? And which of these are also reflected in my product portfolio? How can I connect both? What is currently being searched for in the search engines?
Once you have created the link “what am I offering – what is the market looking for”, you should fix the result with keyword topics – and align your information/posts with it. The strategy (keyword topics) shows the direction of success for your measures such as information and posts.
Once your content strategy is in place, content marketing can begin. Here’s a tip: it makes a lot of sense to create a central collection point for the content first. A blog is recommended here.
From this blog you can then, for example, fill your social media channels. Use comprehensive and informative blog articles as a source of knowledge for your prospects and share them multiple times on your social networks. Which channels you use must be decided on a case-by-case basis, from industry to industry or from product to product. Depending on the strategy, the use of multipliers/influencers can make sense in order to generate a greater reach for your content. Be sure to include correct and important links in your posts. These support you in your SEO strategy.
Use images and videos
Finally, a simple tip: the more you visualize your content, the more successful it will be. A picture says more than a thousand words and a video maybe even more than a thousand pictures. So include appropriate image and/or video-enabled channels in your channel mix and provide your content with calls to action for your prospects.
In order to be able to use your content marketing effectively, you should first familiarize yourself with the advantages and functions of customer relationship management.
Take a look at TextProz content marketing services that includes everything to support a comprehensive content strategy.
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