How to Write Killer Blog Content That Inspires Readers
by Jim Frost
Most blog contents end up unread in the vastness of the web. Learn here step by step which points are important when writing blog content.
Write great blog content
Successful blog content can be recognized for two things: they contain a clear benefit for readers and have a well-thought-out content structure. If you want to write blog articles, you should keep these two points in mind. But let’s go in order.
The main headline – is excitement king?
The headline is the face of your blog post. Users already decide based on the headline whether they read your article or not. The main headline should therefore do two things:
- Reflect on the crux of your content
- Be interesting and make them want more
The potential readers of your blog posts are usually looking for information or they are inquisitive. That means: They either need help to solve a specific problem, or they want to spend the time with interesting content – or both.
Your main headline should therefore firstly make it clear what your readers can expect from the content. Make it clear that you can find the most important information on the topic. You encourage users who are looking for information to click or read on. Second, your main headline should sound as exciting as possible and arouse curiosity. In this way, you also pick up the users who are scrolling through your blog overview to pass the time and encourage them to click.
In one of our posts, we shared 20 Ideas To Write Catchy Headlines For Your Blog Post
The aim is for your content to draw attention to itself. But please refrain from boring phrases. These include, for example, the usual “tips and tricks”. These and similar headline constructs can now be found everywhere and are completely worn out. Instead, emphasize the usefulness of your content with the original wording. Your creativity is required here.
The introduction: the elevator pitch for your content
A special feature of writing blog articles is the introduction. It usually appears not only in the actual article but also on the blog overview page. Many content management systems or their themes automatically pull the first section of an article into the blog preview. Your introduction should therefore be formulated in such a way that it also works independently of the rest of the content. And consequently, it should encourage you to click or read on. At the same time, the introduction serves to make your readers curious and introduce them to the respective topic.
Therefore, take your time and create an exciting, funny, or original introduction. Also, briefly summarize the content of your post. In this way, you make it clear in advance what your readers can expect from the article. The same applies here: Always focus on the benefit for the reader.
The body content: the bread and butter of your blog
The body content is the heart of your blog post. All important information on the respective topic belongs here. Remember: blogs focus on providing information. This distinguishes them from other types of web content, such as landing pages or product content, which are aimed at generating leads and making sales. While blogs used to be primarily online diaries, they are now information channels. It’s about entertaining readers and providing useful information. That’s the reason why someone invests the time to read your blog content.
Before writing, ask yourself: What would potential readers expect from your blog post? What can you offer in terms of content? Which helpful and interesting passages can you write and how do you create added value for your readers? The added value that is often praised in content marketing is really important when writing blog content. Because whether you address readers with your content and help them progress determines the success or failure of your content. Nobody will share or link to your blog post if it has no real use.
The Structure: A well-thought-out structure
If you want to write blog content, you have to follow the same basic rules that apply to other types of web content. This includes, in particular, a clear content structure that makes reading easier. Instead of writing a content desert of endless running content, you prefer to divide your blog post into many small sections. Some subheadings serve as visual anchors for the reader.
As a rule, nobody reads a piece of content on the screen piece by piece. Instead, readers scroll through the content on a website and look for passages that are interesting to them. Only when you get the impression that the content provides the right information do you read it. You must have done the same when you were looking for writing tips for blogs and this post.
Subheadings and paragraphs
Subheadings and paragraphs help readers identify the content of content. In addition, it is easier for our eyes (and also for our minds) to grasp individual sections than to fight through a long continuous content jungle. Therefore, write one or more paragraphs for each key point of your topic. Provide each paragraph with a meaningful subheading that reflects the content of the respective section.
Should a section of content become longer due to the content that is not a problem? To make it easier to read, you can simply break it up into subparagraphs. This also ensures that you do not overwhelm your readers with content. Instead, you serve all the information in appetizing and easily digestible chunks. And that’s what a good content structure is all about. You make your blog post palatable to all users. And you have to because online readers are usually hungry for information, but at the same time lazy and don’t have time.
Never forget: additional elements in blog content
Of course, paragraphs that follow paragraphs alone do not make for good, easy-to-read blog content. You should therefore use other content elements to loosen up the flow of reading. You can achieve this, for example, by Lists, Enumerations, Tables, Info Boxes, and highlighted content passages, such as quotations.
Other elements please the eyes and ensure that the brain does not only have to deal with continuous content. Additional visual content such as images and Infographics also enhance your blog articles. The following applies: never put them carelessly and incoherently between the lines, but always refer to them in the content. Briefly describe what the illustration is all about and do not let it stand on its own. This also allows you to integrate visual elements into your content and avoid interrupting the flow of the content. With pictures, you can easily achieve this with meaningful captions.
Make it exciting and deliver good, structured content
Writing good blog content requires preparation and planning. So make it clear which content is really useful for your readers. Then think about how you can divide your content into well-structured, exciting sections. Additional elements such as lists and images in addition to an original headline and creative introduction conclude your article.
If you follow these important basic rules, nothing stands in the way of the success of your blog posts. If you need great blogs professionally written by expert writers then Contact TextProz right now.
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