How To Write Product Descriptions That Sell: 10 Tips
Writing effective product descriptions is the foremost important thing to market your brand store to customers and make it visible in search engines. How to write product descriptions that sell?
Scores of sellers compete with each other to sell their products and when most of them are direct competitors. In this scenario, maximum reach and search results visibility is the only way to reach more customers and successfully sell. TextProz is a premium content writing agency with specialized expertise in creating retina-grabbing and highly professional product descriptions. Here are a few tips to share that we consider while writing product descriptions.
1. Write your product descriptions
Especially if you‘re dropshipping, you should avoid using the suppliers’ product descriptions. By creating your product descriptions, you avoid Google penalizing you for duplicate text. It also allows you to develop an optimized description that is effective in converting visitors into customers.
2. Provide an intuitive structure
Heading: An central part of every product description. Enter here the name of the product and its main characteristics (model, dimensions, color, etc.).
Subheadings: These are recommended for longer product descriptions. They make it easier to read and give your potential buyers an idea of what each section is about just by skimming. At a time when many users have the attention span of small children, an aspect that should not be neglected.
Bullet Point Lists: Bullet point lists are pervasive in product descriptions on Amazon. You can use them to summarize the most important information about your product. A clear list can be skimmed through quickly. At the same time, the readers are given compact, powerful arguments for buying the product.
Reader-Friendly Layout: This is about paragraphs, subheadings, bolding of important terms, and other layout elements. Images and symbols can also be used to break up the text and bring important aspects to the fore.
If a product is complex, you can also work with individual tabs that users can click through. In this way, you can structure your information in a meaningful way without scaring off users with overly large blocks of text.
TextProz is the #1 Product Descriptions Writing Service.
3. Know your target audience
Writing product reviews effectively means you know your target audience. If you’re selling fun products like bright Christmas sweaters or grocery products, you can also let aspects shine through in your product descriptions. Customers who purchase such products are likely to appreciate descriptions that make them smile.
However, humour does not work in all niche markets. For example, if you’re selling life jackets, funeral items, or similarly stocked items that your customers may be sensitive to, you shouldn’t write joking or funny product descriptions.
4. Tell a story
Use your product descriptions to tell a story. This is how you could describe why your customer needs this product to solve their problem. Or a story that talks about the benefits of the product, or a funny story that engages the customer. Alternatively, you can tell the story of your brand and thus contribute to your brand awareness.
5. Describe advantages instead of characteristics
Anyone who describes their products is of course fired up for it. You know every detail, every technical refinement, and the materials from which it was made. However, try not to get carried away because your customers tend not to care. They just want to know if your product can help them and solve their problem. So it’s all about the advantages and benefits of your product – and it is exactly these aspects that you should focus on in your product description.
6. Use A/B testing
Don’t forget to split test your product descriptions. Try different formats, lengths, words, and more. You can also use A/B tests like this to optimize the conversion rate of your product pages.
7. Don’t forget to proofread
Anyone who writes product descriptions for online shops should be particularly thorough in order not to lose the trust of customers. Always double-check and double-check your writing before publishing to ensure there are no typos or inaccuracies. You can use our editing and proofreading service.
8. Record all important details
Make sure customers have all the information they need before making a purchase. For example, if you sell clothing, you might include care and sizing information to help your customers before and after their purchase. If you’re selling tabs or other tech accessories, you should include all the technical details. If you sell jewellery, you should add information like “nickel free” as some customers may have an allergy to it.
9. Pay attention to SEO
It’s now taken for granted, but we still want to mention it – precisely because it’s so important. All of your product descriptions should be SEO-optimized. Research the relevant keywords for your product and incorporate them into your product text and headlines. At the same time, you should not overdo it. An overall understandable and easily readable text should always have priority.
10. Optimize your product descriptions
The easiest way to optimize your product description is to use the services of an SEO agency.
If you already have a lot of product descriptions, you should be strategic about optimizing. First, make a note of which aspects you want to optimize, and then start with the top sellers. If you have optimized the top-selling products, a lot has already been achieved. You can then gradually adjust the rest of your product descriptions. It is best to record your optimizations in a table so as not to lose track.
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