Surely you’ve heard that good content leads to more backlinks (inbound links), which increase your authority on the web and improve your search engine rankings. But good content also helps you better understand your audience, build trust, and make connections. SEO, in turn, ensures that your content is noticed and can develop in your favor. Today we want to take a look with you at how to combine the best of content marketing and SEO and how you can use it to reach more customers than before. Analyze Your Target Group If......
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Content is the essential element of an inbound marketing strategy. Both terms are often used as synonyms, but content marketing is the main segment of inbound marketing. While inbound marketing encompasses all of the strategies involved in creating and distributing your content, content marketing is about creating, publishing, and distributing content to an audience. Now you might be wondering: How can I create content that is truly unique when more and more companies are turning to inbound marketing? Here are 6 rules for harnessing a workable content marketing strategy. Rule #1: Know......
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