Finding your content among the top searches of Google search queries means: delivering the right content to the right person at the right time and in the right place. Inbound marketing in particular has always worked according to this principle. But meanwhile, a lot of people are aiming for delivering good performance. This results in new requirements for search engine optimization and significant ranking factors. In this article, you can read how you can improve your Google ranking yourself. Basics of Website Performance Admittedly, search engine optimization is a complex matter with......
Continue Reading
Content is the essential element of an inbound marketing strategy. Both terms are often used as synonyms, but content marketing is the main segment of inbound marketing. While inbound marketing encompasses all of the strategies involved in creating and distributing your content, content marketing is about creating, publishing, and distributing content to an audience. Now you might be wondering: How can I create content that is truly unique when more and more companies are turning to inbound marketing? Here are 6 rules for harnessing a workable content marketing strategy. Rule #1: Know......
Continue Reading
Convincing texts in marketing emails lay the foundation for the success of entire customer communication. But the written copy is difficult to master. Many entrepreneurs struggle to write their brand message in a way that potential customers can relate to. This is why good copywriters – i.e. professional content writing agencies are in great demand. Of course, these professional copywriters also started with the basics of their craft and learned the most important rules from scratch. Today we want to give you eight useful tips on how to create convincing texts in......
Continue Reading
In order to land a business customer, the right content when writing e-mails are essential — this also includes written communication in the form of e-mails. A well-written email can just as easily open the door to a deal for you as a poorly-written one can ruin the deal you want. In this blog post, you can read how you can attract the attention of the customers and which content-related and formal criteria you have to pay attention to in order to write an optimal business email. Email Is Still Customers’ Preferred......
Continue Reading
Writing a good Press Release that convinces journalists and readers is not that easy. But don’t worry: if you follow our golden rules of Press Release writing, you’ll soon be structuring it the right way. So, what do you have to consider? 1. Which topic is suitable for a press release? For the perfect Press Release, you first need to find a topic. But be careful, not everything that your company considers relevant is. The news value is crucial to get attention from the press. The first step is to find out......
Continue Reading
How does your online and social media marketing become a success? The answer you hear again and again: you have to offer “good content”. But what is “good content” and how do I “offer” it? We would like to pursue this question below. Good content is interesting content, interesting for your target audience. So far there is consensus. But what is “interesting”? We believe that this can be explained quite well with the general knowledge of marketing. Here you will come across terms such as “added value”, “benefit”, “need satisfaction” or “involvement”.......
Continue Reading
Content marketing is on everyone’s lips. But the question that many ask themselves is: How can one deliver interesting content to the target audience that is SEO-optimized at the same time? We are happy to give you a few basic tips for this: Create content that your readers will love and share. Create useful content tailored to each stage of the customer journey. With search-engine-optimized content that builds on each other in a meaningful way, you bring your prospects closer to being ready for sale bit by bit. Does keyword research in......
Continue Reading
How visible is your business website? Do your pages rank well? Or when was the last time you thought about the performance of your website? TextProz gives 10 concrete tips for good website performance. The roots of every website’s performance are quality of content and duality Every website needs to be found. And Google’s search engine has become a little smarter with every algorithm update in recent years. In the meantime, it is no longer important that texts contain as many keywords as possible. Rather, the Google ranking is based on how......
Continue Reading
The press release is a public relations tool. This is where communications from companies, institutions, PR agencies, or members of the public are forwarded to the press. The aim is to increase the public perception and reach of a company through editorial reporting in the media. Professional Press Release Writing Service The advantages of a press release at a glance If you are thinking about using a press release as a marketing tool, you should be aware of the advantages and disadvantages in order to use the tool for the right purposes.......
Continue Reading
While building and managing your business online takes time and resources, the importance of SEO for businesses should not be overlooked. By improving your online presence, you can establish yourself in your local area and sustain your business in the long term Here are the benefits of SEO Content Marketing for your business 1. Improve the quality of your website By updating your website with all the information your customers need, you can increase your traffic and customers will spend more time on your pages. When you add new content regularly, you......
Continue Reading