You will quickly find out that the content of a website has long been a decisive criterion for the placement of a page on Google. Experts also agree that SEO content in the classic sense no longer exists, because content that consists of the same keyword no longer has a chance of a good ranking on Google. Google’s primary goal is to satisfy its users with suitable content for the search query – keywords user signals and user experience. And that doesn’t work with hard-to-read, outdated SEO content. But what is the......
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What is B2B content marketing? Content marketing is particularly important in the B2B sector. B2B content marketing is the creation and marketing of content that is deliberately used to reach specific B2B target groups. The main aim is to make your own company better known and to use the content created to generate qualified leads. B2B content marketing and the customer journey While companies in the B2C sector usually interact with a very large number of customers, the B2B sector is characterized by a select customer base and long-term customer relationships. Organic......
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Creating product descriptions is not rocket science. However, you can still do some things wrong. To prevent this from happening, we will guide you step-by-step through the process – of writing compelling product descriptions. Know your target audience We don’t mean that you should know whether your product is more suitable for men or women. You should deal intensively with your target customers and define so-called buyer personas. Only if you know your customers can you provide them with the right information and find the right wording in your texts. For example,......
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Writing a newsletter is sometimes not that easy! You know what you want to tell your readers in the newsletter. However, you often sit in front of the screen as if you were in front of a white sheet of paper and don’t know how and where to start. That can be changed! With the help of our 10 Pro Tips, you can learn ‘how to create an email newsletter’ in no time at all – with content that will make your subscribers click the call-to-action button with sheer enthusiasm! 1. Start......
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You can push your sales with content marketing. First things first: content marketing pays off and you can achieve an amazing ROI. We live in times in which advertising is prevalent around every corner and wants to attract our attention without being offered any added value. Bright colors, striking slogans, and short videos compete for our short attention spans, which are getting shorter and shorter. This is where content marketing comes into play: it’s about creating real added value by answering customer questions, placing purchase advice with important information, or conveying company......
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Guest blogging for another website or platform can be a great way to grow your email list. When you do that for a site with more reach and authority than you have, you give your authority a boost anyway. But there are also super smart opportunities to immediately get more subscribers for your email list. Sit back and relax, in this blog we tell you how to get more email subscribers with guest blogs. How does guest blogging work? By guest blogging, we mean publishing your blog on someone else’s website. This......
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Guest blogging remains an important part of any SEO strategy to get a website at the top of Google. We give you plenty of reasons why you should keep writing blogs for your website and keep guest blogging. And how exactly do you do that? What do you have to do to write a guest blog as a guest blogger? The importance of guest blogging for SEO is still high. A survey of SEO specialists from more than 2,000 companies showed that 64.6% of companies experienced more success with SEO. Guest blogging......
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The major benefit of blogging is greater visibility. The more base you have, the more conversation and commentary there will be online linking your website and blog. This leads to even more exposure. The blog is also the place to promote the people you guest blog for or those who guest blog for you. Let’s go to a fitness blog idea. You have a great fitness expert writing a blog for you about great lower-body workouts. You can tag that expert and anyone who searches for it will discover you now. This......
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What if I told you that most of the content you write is never liked, shared, or found on Google then you need an expert review. Well, 91% of published content gets no traffic from Google. For online businesses, that’s a waste of valuable time and words. But there’s a simple process that will help you sift through all that pointless content and repurpose what’s valuable. This process is called a ‘Content Audit’, and that’s how it’s done. Define your marketing goals Before you begin, sit down with your team and discuss......
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You need a Search Engine Advertising landing page if you place ads on Google. So, the Search Engine Advertising landing page is the landing page that users land on when they click on an ad on Google. It is crucial for the success of the landing page that the user is immediately picked up and convinced. In landing page content for Google Ads, the text must be as precise as possible, must match the Ad content in the snippet and the layout must also be convincing. According to a Google Tweet, ‘Your......
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