A website is made up of at least three types of information: what you do (Products or Services), how to contact you (Contact us), and who you are (About us). This last section often gives self-employed and business owners a few headaches. Indeed, it is not easy to write about oneself, especially in a catchy way. Here are some tips to help you write an engaging ‘About us’ page that explains your business. About what To get started, decide what to mention on your page. Professionals will have to write a brief......
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What is email marketing? Email marketing is sending emails (a newsletter) to subscribers. The objective is to communicate information, highlight your brand, or encourage them to buy a product. Given its low cost and effectiveness, newsletters sent through emails are the digital marketing activity with the highest ROI (Return on Investment) Sending newsletters can therefore be very beneficial for a company or business. You can see Email Writing Tips and Learn to Write Professional Emails. A few years ago there were not many means or technologies allowing us to send newsletters or......
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When most of us start a blog, in the beginning, inspiration for blog post topics is abundant. After a few months, the ideas become less numerous, so you have to find sources of inspiration. Here are my six sources of inspiration for your blog post topics: Collaborators Competitors Current events and trends SEO tools Forums and FAQs Conferences, events, and trainings 1. Colleagues and collaborators A good way to deal with new topics on your blog is to invite your employees, colleagues, and collaborators to write one or more articles. Invite industry......
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You’re racking your brains to find the trending topics to feed your blog this week. However, creating new content isn’t always easy. The good news is that you can reuse content that’s just as effective and creative to drive readers to your blog. Here are 5 genius ways that will allow you to reach more audience without putting too much strain on your neurons: Create a podcast Make a video Create a PowerPoint presentation Answer a question on a forum or FAQ site Publish an article on Facebook or LinkedIn 1. Create......
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For a long time, the dissemination of information in the health sector was reserved exclusively for experts in more or less personal discussions and publications in specialist journals. This has changed significantly with digitization and healthcare marketing is becoming increasingly relevant. Thanks to the Internet, patients can now access information more quickly and easily. This gives him a more active role in all stages of his health care from prevention to treatment. What is “Healthcare Marketing”? Medical & healthcare marketing refers to marketing activities carried out by companies in the healthcare sector.......
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With the development of new technologies and new designs, cooking recipes are now just a click away! But we’re not going to lie to each other, there’s nothing better than being able to leaf through a book of original recipes with a pretty layout. And then, writing a cookbook is also a great way to pass on family recipes to your grandchildren. The right recipe for the successful creation of your cookbook is a clever mix of knowledge, a bit of history and lots of love. You are passionate about cooking and......
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9 out of 10 real estate projects start online. In other words, the first points of contact for prospective sellers and buyers are digital. How can a real estate agent or agency advertise to its customers to successfully launch and sell a real estate project? A well-planned real estate content marketing strategy is the answer to this. What is Real Estate Content Marketing? Marketing content is built on all the information created and distributed to prospects and customers. This is both informative and educational content providing valuable answers to the questions and......
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Healthcare content marketing is the promotion of companies in healthcare and consists of sales promotion measures, marketing tools, and strategies that are used in healthcare. While sales and marketing in healthcare are traditionally clearly separated, digital sales are assigned to healthcare marketing as part of the marketing mix. Healthcare companies can be broken down into the following categories: Physician practices Pharmaceutical company Healthcare service providers Manufacturers of medical devices and software Manufacturer of consumables Manufacturer of surgical and therapy equipment Manufacturers of healthcare infrastructure (hospital equipment, etc.) Health insurance companies Doctors, pharmacies,......
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Content marketing for tourism is undoubtedly one of the most diverse and therefore most demanding marketing disciplines. Content marketing strategies are one of the most important online marketing measures in tourism. With texts, images and videos you can reach potential customers in a variety of ways and on different platforms and inspire them for your hotel or your destination. In this article, we will show you what you should pay particular attention to when it comes to travel & lifestyle writing service and how you are guaranteed to attract more visitors with......
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Sometimes a few words are enough to change your opponent’s mind in a heated discussion and to convince them of your opinion. Long strands of argument and complicated trains of thought, on the other hand, are often tiring and cause your conversation partner to think: “Now get to the point!” Things are no different in online marketing: Creative copywriting and convincing microcopy writing can inspire your target group with your product and turn potential buyers into regular customers. But while we can’t praise the efficiency of well-written and detailed texts enough, we’re......
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